{"id":10307,"date":"2026-05-27T04:32:39","date_gmt":"2026-05-27T04:32:39","guid":{"rendered":"https:\/\/mtpinternational.mx\/ux-ui-testing\/"},"modified":"2026-10-13T23:06:12","modified_gmt":"2026-10-13T23:06:12","slug":"ux-ui-testing","status":"publish","type":"page","link":"https:\/\/mtpinternational.mx\/en\/ux-ui-testing\/","title":{"rendered":"UX &#038; UI Testing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; specialty=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; padding_right_1=&#8221;0px&#8221; padding_right_2=&#8221;0px&#8221; padding_left_1=&#8221;0px&#8221; padding_left_2=&#8221;0px&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; padding_left_right_link_1=&#8221;false&#8221; padding_left_right_link_2=&#8221;false&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(16,18,70,0.6)&#8221; background_image=&#8221;https:\/\/mtpinternational.mx\/wp-content\/uploads\/2026\/05\/Back_MTP.png&#8221; background_blend=&#8221;multiply&#8221; inner_width=&#8221;90%&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_padding=&#8221;7rem|0px|5rem||false|false&#8221; custom_padding_tablet=&#8221;7vw|0px|2vw||false|false&#8221; custom_padding_phone=&#8221;8rem||4rem||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;rgba(93,103,120,0.03)&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_color=&#8221;RGBA(93,103,120,0.03)&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|800||on|||||&#8221; text_text_color=&#8221;#F65F34&#8243; text_letter_spacing=&#8221;1px&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#F65F34&#8243; header_2_font_size=&#8221;23px&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For companies where friction costs customers<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;46px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Inter|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>UX &#038; UI Testing: Experience validation that reduces churn<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We build or redesign your experience validation architecture so that every release reaches production with full accessibility compliance and early business visibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;1.8rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;2rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Trusted by organizations that reduced churn by validating experience before every release<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; 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admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;bottom_right&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-items:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|800||on|||||&#8221; text_text_color=&#8221;#F65F34&#8243; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;31px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The problem isn&#8217;t the testing; it&#8217;s what&#8217;s missing behind it<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_font_size=&#8221;35px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;1.8rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Friction doesn&#8217;t appear in the QA report. It appears in the drop in conversion. <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Poppins|500|||||||&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]The symptoms are well-known. The root causes\u2014and the costs they generate\u2014are rarely measured.[\/et_pb_text][et_pb_blurb title=&#8221;Friction discovered only in production&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf05e;||fa||900&#8243; icon_color=&#8221;#1E9BB0&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0a0a0a&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_align=&#8221;justify&#8221; body_font_size=&#8221;15px&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1em&#8221; body_ul_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii_image=&#8221;on|50px|50px|50px|50px&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#1E9BB0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You pass functional and performance QA, but user friction only appears in production: store reviews, low NPS, or conversion drops.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Isolated sessions without traceability&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0f9;||divi||400&#8243; icon_color=&#8221;#1E9BB0&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0a0a0a&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_align=&#8221;justify&#8221; body_font_size=&#8221;15px&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1em&#8221; body_ul_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii_image=&#8221;on|50px|50px|50px|50px&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#1E9BB0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You run isolated sessions before major releases. Findings live in presentations that no one uses, with no friction-to-code traceability. <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Validation in silos without a common framework&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe038;||divi||400&#8243; icon_color=&#8221;#1E9BB0&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#0a0a0a&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_align=&#8221;justify&#8221; body_font_size=&#8221;15px&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1em&#8221; body_ul_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii_image=&#8221;on|50px|50px|50px|50px&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#1E9BB0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Multiple teams validate experience, accessibility, and A\/B testing without a common framework. AI operates in silos, and no one anticipates where the next friction point will appear. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/mtpinternational.mx\/wp-content\/uploads\/2026\/06\/MTP_dashboard_uxui.webp&#8221; title_text=&#8221;MTP_dashboard_uxui&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Which describes your situation?<\/strong> Whatever your scenario, the root cause is the same: without an experience validation architecture, the business pays for friction in lost conversions. That is what we design. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Call to Action&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/mtpinternational.mx\/wp-content\/uploads\/2026\/05\/QA-Testing-MTP3-1.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;25%&#8221; background_position=&#8221;bottom_left&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|800||on|||||&#8221; text_text_color=&#8221;#F65F34&#8243; text_letter_spacing=&#8221;6px&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_text_color__hover_enabled=&#8221;off|desktop&#8221;]The cost of friction in the experience[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;35px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The numbers behind the churn<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-items:center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#032442&#8243; custom_padding=&#8221;35px|30px|35px|30px|true|true&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;0.6em&#8221; global_colors_info=&#8221;{}&#8221;]<strong><span style=\"color: #1e9bb0;\">70.19%<\/span><\/strong><\/p>\n<p style=\"font-size: 18px;\"><span style=\"color: #ffffff;\">Average shopping cart abandonment rate in eCommerce\u2014most of these exits are documented and resolvable frictions<\/span><br \/>\n<span style=\"color: #999999;font-size: 15px;\">&#8211; Baymard Institute, 2024<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.2em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;5px||5px||true|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border-style: none;\">\n<tbody>\n<tr style=\"height: 10px;\">\n<td style=\"width: 10%; height: 10px;\"><strong><span style=\"color: #1e9bb0; font-size: 25px;\">  70%  <\/span><\/strong><\/td>\n<td style=\"width: 90%; height: 10px;\">\n<p><strong>Of global executives recognize<br \/><\/strong><span style=\"font-size: 13px;\">that customer expectations evolve faster than their company (PwC Customer Experience Survey, 2025)<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.2em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;5px||5px||true|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border-style: none;\">\n<tbody>\n<tr style=\"height: 10px;\">\n<td style=\"width: 10%; height: 10px;\"><strong><span style=\"color: #1e9bb0; font-size: 25px;\">+35%<\/span><\/strong><\/td>\n<td style=\"width: 90%; height: 10px;\">\n<p><strong>Average achievable conversion increase<br \/><\/strong><span style=\"font-size: 13px;\">through usability improvements in the checkout flow (Baymard Institute, 2024)<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;13px&#8221; text_line_height=&#8221;1.2em&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;5px||5px||true|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse; border-style: none;\">\n<tbody>\n<tr style=\"height: 10px;\">\n<td style=\"width: 10%; height: 10px;\"><strong><span style=\"color: #1e9bb0; font-size: 25px;\">WCAG 2.2 AA<\/span><\/strong><\/td>\n<td style=\"width: 90%; height: 10px;\"><strong>Validated accessibility coverage<br \/><\/strong><span style=\"font-size: 13px;\">EN 301549, ADA Title III, and EAA \u2014 MTP International<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0vw||||false|false&#8221; custom_padding_phone=&#8221;0vw||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|700|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.4em&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; text_orientation=&#8221;justified&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong><\/strong>Where does the real cost appear in your organization?<\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf057;||fa||900&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; image_icon_custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; text_orientation=&#8221;justified&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Post-release UX hotfixes<\/strong> that consume product capacity and block the next sprint&#8217;s roadmap<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf057;||fa||900&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; image_icon_custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; text_orientation=&#8221;justified&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Fines and lawsuits<\/strong> due to non-compliance with WCAG 2.2 AA, EN 301549, ADA Title III, and EAA<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf057;||fa||900&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; image_icon_custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; text_orientation=&#8221;justified&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Abandoned carts and forms<\/strong> that are dismissed as &#8220;unengaged traffic&#8221; when they are documented and resolvable frictions<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf057;||fa||900&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; image_icon_custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; text_orientation=&#8221;justified&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>High MTTR for experience incidents<\/strong>; no one knows if it was the screen, validation, copy, or a poorly deactivated experiment<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf057;||fa||900&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; image_icon_custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; text_orientation=&#8221;justified&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Product decisions without evidence<\/strong>, lacking SUS, digital NPS, or heatmaps comparable across sprints<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf057;||fa||900&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;18px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-1229dcee-ea6a-4c3d-bd03-a8875c587516%22:%91%22button_text_color%22,%22button_text_color%22%93,%22gcid-primary-color%22:%91%22button_text_color%22%93}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; padding_right_1=&#8221;0px&#8221; padding_right_2=&#8221;0px&#8221; padding_left_1=&#8221;0px&#8221; padding_left_2=&#8221;0px&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_top_bottom_link_2=&#8221;false&#8221; padding_left_right_link_1=&#8221;false&#8221; padding_left_right_link_2=&#8221;false&#8221; admin_label=&#8221;Stats&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(16,18,70,0.6)&#8221; background_image=&#8221;https:\/\/mtpinternational.mx\/wp-content\/uploads\/2026\/07\/MTP_tech_QE.png&#8221; background_position=&#8221;bottom_left&#8221; 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custom_margin=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MTP Framework, Omniatest\u00ae applied to UX and accessibility<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;31px&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_text_align=&#8221;justify&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What sets us apart is not the tooling, but the architecture.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.4em&#8221; 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Validation is not an event; it is part of the delivery process. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Results over hours&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>We measure success by sustained SUS per release, not by billing. Your business improves its conversion; we measure it and make it sustainable. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;AI + Human-in-the-Loop&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Prioritization of frictions with auditable evidence. AI identifies and classifies; the human specialist validates critical decisions. <\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;TMMi Level 5 \u2014 the highest in the world&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>The first company in the world to be certified TMMi Level 5. Over 200 ISTQB-certified specialists. Methodology proven on a global scale.  <\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/mtpinternational.mx\/wp-content\/uploads\/2026\/05\/QA-Testing-MTP3-1.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;25%&#8221; background_position=&#8221;bottom_left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|800||on|||||&#8221; text_text_color=&#8221;#F65F34&#8243; text_letter_spacing=&#8221;6px&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_text_color__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>What changes when the experience is validated<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;35px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||10px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;1.8rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Results that the business and users recognize<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#E4EBEE&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Objective criteria before the release&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf19c;||fa||900&#8243; icon_color=&#8221;#1E9BB0&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; image_icon_width=&#8221;30px&#8221; icon_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;gcid-143aa564-2dbe-4a69-aba4-6587f516793c&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;gcid-heading-color&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1.1em&#8221; body_ul_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22gcid-143aa564-2dbe-4a69-aba4-6587f516793c%22:%91%22header_text_color%22,%22header_text_color%22%93}&#8221;]<\/p>\n<div class=\"service-card\">\n<p>Each sprint closes with objective criteria. Management knows what is going to production before it gets there. <\/p>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#E4EBEE&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Correction costs drop by 5x to 10x&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf140;||fa||900&#8243; icon_color=&#8221;#1E9BB0&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; image_icon_width=&#8221;30px&#8221; icon_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;gcid-143aa564-2dbe-4a69-aba4-6587f516793c&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;gcid-heading-color&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1.1em&#8221; body_ul_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22gcid-143aa564-2dbe-4a69-aba4-6587f516793c%22:%91%22header_text_color%22,%22header_text_color%22%93}&#8221;]<\/p>\n<div class=\"service-card\">\n<p>UX defects detected within the sprint, not in production. The cost of correction drops by 5x to 10x. <\/p>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#E4EBEE&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;A unified dashboard, not loose presentations&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf013;||fa||900&#8243; icon_color=&#8221;#1E9BB0&#8243; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; image_icon_width=&#8221;30px&#8221; icon_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;gcid-143aa564-2dbe-4a69-aba4-6587f516793c&#8221; header_font_size=&#8221;20px&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_align=&#8221;justify&#8221; body_text_color=&#8221;gcid-heading-color&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1.1em&#8221; body_ul_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22gcid-143aa564-2dbe-4a69-aba4-6587f516793c%22:%91%22header_text_color%22,%22header_text_color%22%93}&#8221;]<\/p>\n<div class=\"service-card\">\n<p>SUS, digital NPS, heatmaps \u2014 comparable iteration to iteration. 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custom_margin=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_text_color__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>Global scale<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|600|||||||&#8221; header_2_font_size=&#8221;42px&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;1.8rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Proven in the most demanding operations<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#E4EBEE&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;|600||on|||||&#8221; text_text_color=&#8221;#1E9BB0&#8243; text_font_size=&#8221;12px&#8221; background_color=&#8221;rgba(30,155,176,0.13)&#8221; max_width=&#8221;32%&#8221; max_width_tablet=&#8221;32%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|5px||5px|false|true&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\">Financial Sector<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;UX validation pipeline stabilized with greater confidence for Management&#8221; image_icon_background_color=&#8221;RGBA(255,255,255,0)&#8221; image_icon_width=&#8221;30px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;Inter|600|||||||&#8221; header_font_size=&#8221;22px&#8221; header_letter_spacing=&#8221;0em&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;gcid-heading-color&#8221; body_letter_spacing=&#8221;0em&#8221; body_line_height=&#8221;1.4em&#8221; body_ul_line_height=&#8221;1.5em&#8221; background_enable_color=&#8221;off&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_width_all_image=&#8221;2px&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|800||on|||||&#8221; text_text_color=&#8221;#F65F34&#8243; text_letter_spacing=&#8221;6px&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_text_color__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>Verified operational scale<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;Inter|800||on|||||&#8221; text_text_color=&#8221;#F65F34&#8243; text_letter_spacing=&#8221;6px&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_text_color__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>Evaluation stage<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;35px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Everything you need to know before starting<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;How does the MTP service differ from the work our UX team already does?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MTP designs the validation architecture that connects UX findings with sprint exit criteria and pipeline traceability. It does not replace the design team; it instruments the process so their findings are actionable and measurable release after release. <\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How does the service integrate with our agile process?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It integrates from the sprint refinement: definition of UX acceptance criteria, daily meetings with experience risk visibility, and quality gates connected to the pipeline. It adapts to Jira, Azure DevOps, or other tools. <\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What tools does MTP use for visual testing and UX?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Figma and Zeplin for design review, Selenium\/Playwright for automated visual testing, heatmap and session recording tools, and WCAG 2.2 AA accessibility frameworks (axe-core, Lighthouse, NVDA\/JAWS). The selection is defined during the Quick Assessment. <\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Does the service cover WCAG compliance and accessibility?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Yes. We cover validation under WCAG 2.2 AA, EN 301549, ADA Title III, and EAA as part of the framework. The evidence is audit-ready for regulatory inspections.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;How long does it take for the first UX quality gate to be operational?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The initial Quick Assessment is delivered in 5 business days. The first quality gates integrated into the pipeline are operational in the first sprint following the diagnosis. <\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How does MTP calculate the economic impact of friction?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Based on your monthly visits, current conversion rate, and average ticket, we project potential revenue with a +35% conversion improvement (Baymard Institute benchmark) to size the monthly opportunity that unresolved friction costs your business.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What happens if my organization does not have a formal UX team?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It is not a requirement. MTP designs and implements the complete validation architecture\u2014acceptance criteria, quality gates, dashboard\u2014even if a dedicated UX team does not exist today. The capability is installed and transferred during the process.  <\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Does accessibility validation generate valid evidence for a regulator or a lawsuit?&#8221; open_toggle_text_color=&#8221;#F65F34&#8243; icon_color=&#8221;#f65f34&#8243; open_icon_color=&#8221;#F65F34&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Inter||||||||&#8221; title_font_size=&#8221;18px&#8221; closed_title_font=&#8221;Inter||||||||&#8221; body_font=&#8221;Poppins|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Yes. Each accessibility finding is documented with the applied rule, the tool used, and specialist validation, in an audit-ready format for inspections under WCAG 2.2 AA, EN 301549, ADA Title III, or EAA.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#032442&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Inter|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;40px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What are your users&#8217; usability challenges?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The 5-business-day Assessment maps your current usability level, projected TCO, and potential ROI, with a concrete deliverable to present to management.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Phone&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe090;||divi||400&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_link_text_color=&#8221;#FFFFFF&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"tel:+525552861461\">+52 55 5286 1461<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Email&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0e0;||fa||400&#8243; icon_color=&#8221;#F65F34&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_link_text_color=&#8221;#FFFFFF&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{%22gcid-secondary-color%22:%91%22icon_color%22%93}&#8221;]<\/p>\n<p><a href=\"mailto:contacto@mtpinternational.mx\">contacto@mtpinternational.mx<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/mtpinternational.mx\/wp-content\/uploads\/2026\/06\/06-MTP-Descargable-Pruebas_UX-UI_.pdf?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=ux-ui&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download the Usability Checklist&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;13px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#F65F34&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Inter||||||||&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|20px|15px|20px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-1229dcee-ea6a-4c3d-bd03-a8875c587516%22:%91%22button_text_color%22%93}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    portalId: \"20242761\",<!-- [et_pb_line_break_holder] -->    formId: \"080bf892-99e2-4acc-add3-e8f3f91859df\",<!-- [et_pb_line_break_holder] -->    region: \"na1\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For companies where friction costs customersUX &#038; UI Testing: Experience validation that reduces churnWe build or redesign your experience validation architecture so that every release reaches production with full accessibility compliance and early business visibility.Trusted by organizations that reduced churn by validating experience before every release<div class=\"et_pb_module dsm_image_carousel dsm_image_carousel_0 dsm_image_carousel_arrow_outside dsm_image_carousel_arrow_mobile_inside \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"swiper swiper-container dsm_image_carousel_container  dsm_image_carousel_carousel\" 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class=\"swiper-wrapper\"><div class=\"swiper-slide dsm_image_carousel_item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/10\/Logo-1.png\" alt=\"Actinver Logo\" title=\"Actinver Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"Actinver Logo\" class=\" swiper-lazy\" \/><\/div><div class=\"swiper-slide dsm_image_carousel_item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/10\/Logo-2.png\" alt=\"AIG Logo\" title=\"AIG Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"AIG Logo\" class=\" swiper-lazy\" \/><\/div><div class=\"swiper-slide dsm_image_carousel_item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/10\/Logo-3.png\" alt=\"BanCoppel Logo\" title=\"BanCoppel Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"BanCoppel Logo\" class=\" swiper-lazy\" \/><\/div><div 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decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/11\/Logo-57.png\" alt=\"Cuidado con el Perro Logo\" title=\"Cuidado con el Perro Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"Cuidado con el Perro Logo\" class=\" swiper-lazy\" \/><\/div><div class=\"swiper-slide dsm_image_carousel_item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/11\/Logo-56.png\" alt=\"Ecom Logo\" title=\"Ecom Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"Ecom Logo\" class=\" swiper-lazy\" \/><\/div><div class=\"swiper-slide dsm_image_carousel_item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/10\/Logo-10.png\" alt=\"Edenred Logo\" title=\"Edenred Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"Edenred Logo\" class=\" swiper-lazy\" \/><\/div><div class=\"swiper-slide dsm_image_carousel_item\"><img 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Services Logo\" class=\" swiper-lazy\" \/><\/div><div class=\"swiper-slide dsm_image_carousel_item\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mtpinternational.mx\/wp-content\/uploads\/2024\/10\/Logo-29.png\" alt=\"Zurich Logo\" title=\"Zurich Logo\" width=\"280\" height=\"180\" data-dsm-image-description=\"\" class=\" swiper-lazy\" \/><\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>The problem isn&#8217;t the testing; it&#8217;s what&#8217;s missing behind itFriction doesn&#8217;t appear in the QA report. It appears in the drop in conversion. The symptoms are well-known. The root causes\u2014and the costs they generate\u2014are rarely measured.You pass functional and performance QA, but user friction only appears in production: store reviews, low NPS, or conversion drops.You run isolated sessions before major releases. Findings live in presentations that no one uses, with no friction-to-code traceability. Multiple teams validate experience, accessibility, and A\/B testing without a common framework. AI operates in silos, and no one anticipates where the next friction point will appear. Which describes your situation? Whatever your scenario, the root cause is the same: without an experience validation architecture, the business pays for friction in lost conversions. That is what we design. The cost of friction in the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-10307","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/pages\/10307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/comments?post=10307"}],"version-history":[{"count":3,"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/pages\/10307\/revisions"}],"predecessor-version":[{"id":10310,"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/pages\/10307\/revisions\/10310"}],"wp:attachment":[{"href":"https:\/\/mtpinternational.mx\/en\/wp-json\/wp\/v2\/media?parent=10307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}